The Blog

Mobile First Facebook Ads Landing Pages for DTC That Pass Pixel & CAPI

by: Stefano MazzeiPublished on: 03/09/2026

Mobile first tactics for DTC brands to create Facebook Ads landing pages that load under 3 seconds and capture Pixel, CAPI, and fbclid.

Mobile First Facebook Ads Landing Pages for DTC That Pass Pixel & CAPI

Add $0.25–$0.50 Per Order With Post-Purchase Ads: Practitioner Tests

by: Stefano MazzeiPublished on: 02/09/2026

Post-purchase ad playbook: setup checklist, creative tests, and A/B plus 10% holdouts to prove $0.25–$0.50 incremental profit per order.

Add $0.25–$0.50 Per Order With Post-Purchase Ads: Practitioner Tests

50 Conversions: A DTC Audit Playbook to Exit Facebook Ads Learning

by: Stefano MazzeiPublished on: 01/09/2026

Audit and fix DTC Facebook ad sets stuck in learning. Use the 50 event budget math, consolidate tests, verify tracking, and apply a 3 to 7 day no touch...

50 Conversions: A DTC Audit Playbook to Exit Facebook Ads Learning

When 3:1 Lies: Creative and Funnel Fixes for Marketers' LTV:CAC

by: Stefano MazzeiPublished on: 31/08/2026

Practitioner-led tactics for marketers to diagnose and improve LTV:CAC using creative and funnel fixes, formulas, worked examples, and a validation checklist.

When 3:1 Lies: Creative and Funnel Fixes for Marketers' LTV:CAC