The Blog
Thumbstop Ratio for Ecommerce: My Testing Rules at Three Seconds
Published on: 14/10/2026
Learn how I measure thumbstop ratio across Meta ad formats, interpret three second views, and use my testing checklist to improve ecommerce creative.
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Facebook Whitelisting: 3 Checks for Brands Before Creator Ads Go Live
Published on: 13/10/2026
Learn how creator whitelisting works on Facebook, which permissions to grant, and how brands control targeting, creative, and reporting in Meta Ads.
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Facebook Offer Testing for Ecommerce: Fix Landing Page Mismatch
Published on: 12/10/2026
I test Facebook offers for ecommerce by isolating audiences, matching ad and landing page offers, and judging results by conversion and revenue.
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Instant Experience Ads for Ecommerce: 5 Formats, Lead In Gets the Tap
Published on: 11/10/2026
Learn how I use five Instant Experience formats for ecommerce, make the lead in ad earn the tap, and test campaigns with my production checklist.
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