The Blog
Facebook Ad Angles for Ecommerce: Test 3×2 Before Changing Hooks
Published on: 10/10/2026
Learn how to choose among seven Facebook ad angle categories, test three angles with two concepts each, and judge winners by purchases and ROAS.
facebook ad anglesfacebook ad strategieseffective ad creativesfacebook ad copy tipshow to write ad anglescreative ad examplesfacebook advertising techniquesbest ad formats for Facebookad targeting strategies
Remarketing on Meta for Ecommerce Teams: 14 Day Privacy Playbook
Published on: 09/10/2026
Privacy proof 2026 playbook for ecommerce teams. Pixel and Conversions API checklists, Event Match Quality fixes, audience windows, Cosma 14 day framework...
remarketing meta adsfacebook retargeting strategyfacebook retargeting ecommerceretargeting strategy ecommercehow to use meta adsmeta ads strategiesremarketing ad campaignsbest practices for remarketingmeta advertising techniqueseffective remarketing methodsincrease ROI with remarketingtargeting audiences in meta adsremarketing audience segmentation
44% Higher Memorability: Creative Analysis Framework for Ecommerce
Published on: 08/10/2026
Apply memorability research to build a repeatable creative analysis framework for ecommerce paid social teams. Tag assets, run testable hypotheses, and...
creative analysis frameworkad creative analysiscreative analytics facebook adscreative analytics meta adscreative problem-solving techniquesframework for creativity analysisanalytical creativity methodsstrategies for creative assessmentcreative evaluation modelhow to analyze creativityinnovative analysis strategiescreative thinking frameworktools for creative analysis
60-Day Holdout Test for Shopify Plus: Shopify Audiences on Meta Ads
Published on: 07/10/2026
Practical steps for Shopify Plus to link Audiences to Meta Ads, run a 60 day holdout, exclude buyers, and test creatives for lift.
shopify audiences meta adsShopify audience targetingMeta advertising strategiesCreating audiences on ShopifyShopify meta ads guideOptimizing Facebook ads for ShopifyShopify customer segmentationMeta ads for eCommerceShopify marketing strategiesCustom audiences in MetaFacebook ads targeting Shopify stores
